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Intel’s best-known marketing campaign has been “Intel inside,” which began in the 1990s. The new slogan is broader: “Sponsors of Tomorrow.” The campaign will start in the U.S., the U.K., and Germany and then expand to two dozen more countries.
So what’s Intel doing spending money on humorous marketing during a recession? Apparently, co-founder Gordon Moore always encouraged spending during tough economic times. “His whole view was you should invest during the recession so when you come out of it, you’re in a leadership position, not two steps behind,” says Deborah Conrad, Intel’s vice president of corporate marketing.
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